The task was to communicate the efficacy of Sunlight dishwashing gel. The idea was that just a drop of Sunlight could clean a lot of dishes. The poster shows a large collection of glass plates, cups and glasses arranged and photographed to look like detergent bubbles. The line sums up the concept: More dishes per drop.
Agency: JWT Singapore
Art Director: Thomas Yang
Copywriter: Joji Jacob
Photographer: Teo Studio
Digital Imaging: Wishing Well Singapore
